A Simplified Approach To Local SEO
At SociallyUP, we have a modern view and approach to Local SEO. We prefer taking a full-circle BIG PICTURE branding approach to search engine optimization with a focus on authentic brand representation and reputation building. We encourage brands to take a deep look into the visuals and language of their brands, including their website functions, as well as how they use available social media outlets.
We believe branding visuals and aesthetics combined with website functions and social media usage are all important pieces to SEO.
We believe you can work to improve your local SEO by putting a human-to-human focus on your overall branding before moving into the more technical components of the full SEO picture. The best technical SEO still requires quality and consistent branding. The last thing you want is to have excellent website traffic without conversions.
While we know SEO has many important technical components, we believe in first viewing the entire brand as a whole. While working with a client on local SEO, we’ll evaluate their website, social media, Google Business page, and much more. We believe in first viewing the aspects of local SEO you can control all on your own - the first impression of your brand. When a potential customer arrives at your brand by either your website, social media, or Google Business page - you get 1 first impression and we want that first impression to be a great one!
We know it’s hard to step back from your own brand and view it as a potential customer, but this step is truly important and if you need help doing it - we’re here to help! We want your first impression with a potential customer to be the best one that it can be. There are many things that you can do to give a great first impression to a potential customer and all of the suggestions we have are something you’ll likely be able to improve all on your own.
If improving your local SEO is something you have on your mind, here are some questions to ask yourself. When in doubt, ask 3 people who are not part of your brand or industry and who are potential customers. Then use the feedback as you see fit, and remember, you don’t have to use all feedback.
If improving your local SEO is on your mind, we’d like you to ask yourself the following questions:
Is my branding clear and consistent?
Are all the details of my business that I want my potential client to know clear?
Am I actively using my social media?
Is my website up to date and fully functioning?
These questions should provoke some thought into how your brand is functioning and if you’re using all the tools available to you to improve your SEO all on your own. The last thing you want is for a potential customer to be onsite or on social and for your brand to be confusing, inconsistent, or not active.
If you’d like to learn more about improving your local SEO, we have a great information-packed eBook to help you think about some of the deeper aspects of these questions. You can check it out here. Our “An Easy Guide to Local SEO” eBook is designed to be thought-provoking and relatable to business owners.
